SiGMA Business Development Director Zakaria El Maroufi spoke about how the company has adapted to the COVID-19 pandemic and what role digital technologies have played during this period, as well as what the group has planned for 2022, what kind of participants we can expect at iGathering, and why SiGMA is looking to expand in Asia.

Experience in digital networking

Despite the radical impact the COVID-19 pandemic has had on networking, it is still a vital part of the iGaming sector, El Maroufi noted. Millions of people have been forced to live in isolation, and face-to-face meetings, the foundation of SiGMA’s activities, have been canceled everywhere. The company was on the verge of having to stop its primary activity — connecting people through famous offline events.

However, thanks to the team’s speed and flexibility, the group was not only able to adapt to the pandemic but also perceived it as an opportunity for reflection and development. SiGMA has pioneered virtual events in the industry by introducing online presentations. Each month, the company focused on a new region, ultimately covering the world.

SiGMA has grown into a complete media platform with content translated into ten languages. Based on the charitable division of the SiGMA Foundation, a new academic program, SiGMA College, was created. It is a Netflix-style education — free online training program within the iGaming industry.

SiGMA Europe 2020 has also gone online. SiGMA Europe Virtual broke a long list of records, with 6 500 delegates, 4 500 active visitors, and 1 485 concurrent viewers, making it the biggest expo of the year.

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Achievements and plans for the future

El Maroufi spoke about the achievements and milestones of 2021. The first SiGMA Group expo outside of Europe was an event in Dubai, organized with the help of sister companies AIBC and AGS. The event also enjoyed the public support of the government of Dubai. In 2021, as many as four events were organized under one roof, and Malta Week has become the largest event so far. Read More